Destaque Drucker on carving success ou of the crisis: What Peter Druker would have told us Como sair mais forte da crise - O que Peter Drucker nos diria 17-12-2009
O centenário de Peter Drucker é em Portugal comemorado com o lançamento do livro: "Como sair mais forte da crise - O que Peter Drucker nos diria".
Da autoria de Jorge Vasconcellos e Sá, o livro é lançado pela Vida Económica em parceria com a AESE, uma vez que este ano é celebrado o nascimento do economista austríaco.
Peter Drucker, que é considerado por muitos o pai da gestão, elogiou por diversas vezes o trabalho desenvolvido por Vasconcellos e Sá.
O professor frequentou a Drucker Graduate School of Management, onde obteve o seu mestrado.
We celebrate this year the one hundredth birthday of Peter Drucker.
Vasconcellos is a former Drucker student (at MBA and PhD level) and then went with his endorsement to obtain a PhD at Columbia University.
During his professional life, Vasconcellos was distinguished with Peter Drucker's support, who endorsed some of his books.
"Congratulations Professor Vasconcellos e Sá, on your wonderful career."
(Peter F. Drucker)
Estrutura da Obra: Preface
I - Drucker as a teacher
II - The importance of the (four) questions
III - The first question of Drucker (managing the past: if we were to decide now, would we still enter the businesses we are in today? And if not, what are we going to do about it?)
IV - The second question of Drucker (managing the present: given that the purpose of a business is to create a client, who is he/she?; where is he/she?; what is value for him/her?; and which of his/her needs are not satisfied?)
V - The third question of Drucker (managing the future: what is our business and what should it be?)
VI - The fourth question of Drucker (managing the internal organization: given that our back office is someone else's front office, how will we take advantage of the fact)
VII - Churchill on Darwin
Título: Drucker on carving success ou of the crisis: What Peter Druker would have told us